Account Planner
Account Planner
Capstrat is an insights-driven company, and the Account Planner plays a central role in uncovering and weaving those insights into all of our work. Part anthropologist, part strategist and part artist, he or she has a near-obsessive curiosity about human behavior and cultural trends, and a passion for facilitating inspired communication.
Requirements
• Bachelor’s degree and minimum 3 - 5 years experience in account planning
• Proven record of innovative ideas, approaches and results
• Experience in both traditional and digital marketing channels
• Excellence in written and oral communication: concise and compelling writing, deck-building and presentation skills
• Thorough understanding of basic quantitative and qualitative research methodologies
Role and Responsibilities
• Spearhead strategy development initiatives for current clients and new business
• Design, execute, moderate and report quantitative and qualitative research
• Use primary and secondary research to deliver consumer insights
• Work with account and creative teams to deliver focused creative briefs
• Consistently experiment with new ways to get inside consumers’ minds to uncover insights
• Stay abreast of category trends and competitive activity
• Be an ambassador within agency and with clients for Account Planning, empowering all disciplines to constantly think more strategically about our clients’ business challenges
To apply
Please email your resume to careers@capstrat.com . Be sure to include a cover letter with your phone number and email address.
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About Capstrat:
We believe in excellence. We hire smart, talented people who grow in an environment that’s fun, challenging, respectful and diverse. We insist on hard work, but seek to balance our work and personal lives because it is good for us and good for business. Doing well gives us a greater responsibility to do good. We believe in using our talents and abilities to serve the communities where we live and work.
