Proactive and Positive

Blue Cross and Blue Shield of North Carolina keeps its reputation on the bright side.

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Senior Copywriter

Position Summary:

The Senior Copywriter contributes strategic thinking and conceptual direction to our creative work. Working collaboratively with our designers, this writer will distill and translate complex ideas into creative messages that move audiences to think and act differently.  To offer clients the right communications for their audience and marketplace, the writer will be proficient in multiple forms of writing:  collateral, print and broadcast advertising, direct mail, dynamic media and Web. The Senior Copywriter will also supervise copywriters, help grow our client roster, take the creative lead on specific projects, and fight for quality creative work.

The ideal candidate will be able to learn quickly, juggle different projects at once, and keep up with an accelerated pace of work. This person will be comfortable with the group creative process, working collaboratively with our Creative team as well as the Client Services team. While most projects fall in the categories of marketing and advertising, familiarity with public relations and public affairs is helpful. This position reports to the Associate Creative Director.

Requirements:

To apply:

Please email your resume to careers@capstrat.com. We would also like to see a minimum of three samples of your advertising and marketing work. Be sure to include a cover letter with your phone number and email address.

About Capstrat:

We believe in excellence. We hire smart, talented people who grow in an environment that’s fun, challenging, respectful and diverse. We insist on hard work, but seek to balance our work and personal lives because it is good for us and good for business. Doing well gives us a greater responsibility to do good. We believe in using our talents and abilities to serve the communities where we live and work.

Lindsey Bennett Vice President and Associate Creative Director

Never satisfied with the first 83 concepts. Sharp ear perfects the right tone for broadcast ads. Can mobilize any audience, from Army recruits to investors. Honed her skills in the Windy City.

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