Darticles no. 12

Can Good Design Treat a Major Health Dilemma?
by Todd Coats, Chief Creative Officer
We have a hidden health crisis on our hands. Like a virus, it’s widespread. Like the issue of access to treatment, it’s divisive. And it’s as financially damaging as any health epidemic. Fortunately, the treatment is within reach if we act quickly and creatively.

Marketing Health Care to the New Older Generation
by Lisa Ward, Senior Vice President, Health Care and Life Sciences
Every day, nearly 11,000 Baby Boomers turn 50. The first of them will turn 65 in 2012 and will be followed by the rest of the wave — 78 million strong — over the next 22 years.

While Washington Talks, Health Care Changes
by Paul Mahoney, Senior Vice President
The future has a way of arriving unannounced. — George Will
There will never be a nuclear war; there’s too much real estate involved. — Frank Zappa

Social Marketing and Patient Recruitment Trials
by Christina Jones Martin, Account Executive
You’re fine. Now go see the doctor.