Darticles no. 5

My Confession
by Cord Silverstein, Executive Vice President, Interactive Communications
I have a confession to make. I can’t believe I am about to admit this, but I don’t think I can keep this secret inside any longer.

Cruising for an Online Bruising
Google helped me win a barroom brawl. It sure beat fists and kung fu feet. And it dealt a knock out blow.

Chatter is Mightier Than a Sword
by Todd Coats, Chief Creative Officer
Consider buying a product from a well-respected brand. Does your experience always live up to the brand promise?

Getting Your Dream Job in the Social Media World
You and your friends have profiles on various social networking sites. You post pictures and commentary regarding various aspects of your college life: the good, the bad and the ugly.

Online Reputation Management
by Cord Silverstein, Executive Vice President, Interactive Communications
PR experts have long preached that a company’s brand is no stronger than its reputation. But there’s a new dimension to reputation maintenance.

Hecklers Have Their Own Microphones
by Paul Smith, Senior Web Developer
One of the biggest challenges you’ll face when thinking about how to protect your online reputation is recognizing the dangers inherent to speaking through a medium where your audience can (and will) talk back.