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Insight Articles
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One of the most important things we do for our clients is think. We think about their business. The marketplace. Trends in language and lifestyle. The latest political buzz. But it's not merely an academic process. All this thinking prepares us for intelligent action.
Branding the Collectiveby Todd Coats, Chief Creative Officer
"Brands simplify choice" according to Chris Beaumont. As President and CEO of Grey Global Group Japan, he knows brand building and I couldn’t agree more.
Blogger, Bloggerby Todd Coats, Chief Creative Officer
Blogs are this millennium’s CB radio. Think about it. The low cost, exclusive lingo and high chatter of blogs are creating the same democratic mass media as Citizen Band (CB) radios did in the 1970s.
Online Reputation Managementby Cord Silverstein, Senior Vice President, Engagement Marketing
The battleground for your organization’s reputation has moved to a bigger arena. As more and more people flock to the Web, companies large and small had better start listening and engaging with users online. Rather than going into constant crisis mode, it’s an opportunity to build on connections with your strongest supporters.
Pitching and the Art of Improvby Todd Coats, Chief Creative Officer
In your hand, work that borders on legendary. The audience will revere you. Just get through the presentation. This’ll be like bringing fire to the cavemen. Uh, but those pterodactyls in your stomach are causing you to doubt yourself. All of a sudden seemingly harmless people whom you’ve never met are ready to hate your guts. It’s up to you to make them fall deeply in love with you. Oh God! Arms are crossing! Opinions are forming! And you’re only 20 seconds into your pitch.
Brand Building and the Art of Lawn Mowingby Todd Coats, Chief Creative Officer
It all started innocently enough. I was performing the Saturday suburban ritual of mowing the lawn. Little did I know the Gods of branding were preparing a wrathful brand-building lesson for me.
Chatter Is Mightier Than The Swordby Todd Coats, Chief Creative Officer
What did you do the last time a brand failed to meet your expectations? Mutter under your breath? Complain at the dinner table? Social media has awakened consumer power, giving you a louder voice and a much bigger audience. Make no mistake. This is a bona fide revolution.
by Rebekah Sedaca, Vice President, Interactive Strategy
Launching a gaggle of new journalists into the world calls for seasoned advice from the real world. Capstrat CEO Ken Eudy offered the right balance of optimism and admonition to the 2006 graduates of the University of North Carolina at Chapel Hill School of Journalism and Mass Communication.
It's Time the Right Rail Advertising Bubble Burstsby Rebekah Sedaca, Vice President, Interactive Strategy
Who says the right side of Web page has to be advertising? You probably didn’t even know there was a right side on a Web page. That’s valuable real estate and we’re not giving it up without a fight.
Engage Your Customers or Dieby Cord Silverstein, Senior Vice President, Engagement Marketing
Once upon a time, advertisers could count on a majority of the population watching one channel at the same time. And they could count on their ads to move those people to act. But those days are gone. Engaging customers is your only hope. Read more.
Caution: Lane Shifts Aheadby Ken Eudy, CEO
UNC School of Journalism and Mass Communication Commencement Speech
Riding the Warhorseby Billy Warden, Vice President and Account Director
As the traditional press release turns the century mark, you have to wonder if it’s still relevant in today’s Web-driven world. What will keep this old warhorse from going the way of the dinosaur? It all comes back to the story.
Three Ways to Survive a Political Crisisby Doug Miskew, Senior Vice President
You made a mistake and it’s magnified in every headline. Is a crisis in politics really that different from a crisis in business? Squelch your first instinct to blame it on bad sushi and come clean. But heed these three lessons in crisis communications to face the public with class.
A View from a Purple Stateby Paul Mahoney, Senior Vice President
The issue of health care creates a tinder box of opinions, no matter which side you’re on. Is it a right? Or a commodity? But what if there were a new way of looking at it? Paul Mahoney gives you the short and the long of the issue. Choose your version.
