Twice rejected in previous elections, Amendment One self-financing bonds came up again in a state referendum. In spite of opposition from both local and DC-based special interest groups, this time North Carolinians said yes.
Insight Articles
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One of the most important things we do for our clients is think. We think about their business. The marketplace. Trends in language and lifestyle. The latest political buzz. But it's not merely an academic process. All this thinking prepares us for intelligent action.
Americans report low confidence in government, the media and corporations, more in churchesby Ken Eudy, CEO
Capstrat-Public Policy Poll Gauges Americans' Confidence in Institutions
Reports of Old Media's Demise May Be Exaggeratedby Paul Mahoney, Senior Vice President
Think times are tough for businesses? You must not work for a newspaper.
Sincere Survival: Earning and Keeping Trust in Troubled Timesby John Peterson, Executive Vice President, Client Services
Capstrat's Executive Vice President of Client Services offers calming advice for companies struggling to communicate through current hard times.
Can Good Design Treat a Major Health Dilemma?by Todd Coats, Chief Creative Officer
How can good design help people who receive medical care?
Getting the most from in-house, insource and outsource creativeby Todd Coats, Chief Creative Officer
Todd Coats shares sage wisdom on getting the most out of a creative-agency partnership.
Now What? Perdue's Administrationby Leslie Coman, Executive Vice President, Government Relations
Attached is the latest edition of “Now What” from Capstrat's Government Relations Group. This gives information about the North Carolina Governor’s new cabinet and senior leadership team.
SEO Must Serve The Real Masterby Mindy Lance, Senior Copywriter
If content is king, is SEO threatening to take over the throne? A Web writer shares her tips on making keywords serve the greater goal of relevant content.
When Pitchmen Go Popby Todd Coats, Chief Creative Officer
Commentary on advertainment by Capstrat's Chief Creative Officer, Todd Coats.
Now What?by Leslie Coman, Executive Vice President, Government Relations
The Post-Election Landscape of Public Policy in North Carolina
A Few Life Lessons (so far)by Todd Coats, Chief Creative Officer
ECU School of Art and Design Commencement Speech
Branding the Collectiveby Todd Coats, Chief Creative Officer
"Brands simplify choice" according to Chris Beaumont. As President and CEO of Grey Global Group Japan, he knows brand building and I couldn’t agree more.
Online Reputation Managementby Cord Silverstein, Executive Vice President, Interactive Communications
The battleground for your organization’s reputation has moved to a bigger arena. As more and more people flock to the Web, companies large and small had better start listening and engaging with users online. Rather than going into constant crisis mode, it’s an opportunity to build on connections with your strongest supporters.
Pitching and the Art of Improvby Todd Coats, Chief Creative Officer
In your hand, work that borders on legendary. The audience will revere you. Just get through the presentation. This’ll be like bringing fire to the cavemen. Uh, but those pterodactyls in your stomach are causing you to doubt yourself. All of a sudden seemingly harmless people whom you’ve never met are ready to hate your guts. It’s up to you to make them fall deeply in love with you. Oh God! Arms are crossing! Opinions are forming! And you’re only 20 seconds into your pitch.
Brand Building and the Art of Lawn Mowingby Todd Coats, Chief Creative Officer
It all started innocently enough. I was performing the Saturday suburban ritual of mowing the lawn. Little did I know the Gods of branding were preparing a wrathful brand-building lesson for me.
Chatter Is Mightier Than The Swordby Todd Coats, Chief Creative Officer
What did you do the last time a brand failed to meet your expectations? Mutter under your breath? Complain at the dinner table? Social media has awakened consumer power, giving you a louder voice and a much bigger audience. Make no mistake. This is a bona fide revolution.
by Cord Silverstein, Executive Vice President, Interactive Communications
Once upon a time, advertisers could count on a majority of the population watching one channel at the same time. And they could count on their ads to move those people to act. But those days are gone. Engaging customers is your only hope. Read more.
Caution: Lane Shifts Aheadby Ken Eudy, CEO
UNC School of Journalism and Mass Communication Commencement Speech
Three Ways to Survive a Political CrisisYou made a mistake and it’s magnified in every headline. Is a crisis in politics really that different from a crisis in business? Squelch your first instinct to blame it on bad sushi and come clean. But heed these three lessons in crisis communications to face the public with class.
A View from a Purple Stateby Paul Mahoney, Senior Vice President
The issue of health care creates a tinder box of opinions, no matter which side you’re on. Is it a right? Or a commodity? But what if there were a new way of looking at it? Paul Mahoney gives you the short and the long of the issue. Choose your version.
