At Capstrat our brains are always on. The result: a stockpile of insights, opinions and observations.
Insight Articles
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One of the most important things we do for our clients is think. We think about their business. The marketplace. Trends in language and lifestyle. The latest political buzz. But it's not merely an academic process. All this thinking prepares us for intelligent action.
Media as Usual? In Your Dreams.by Karen Albritton, President
Broadcast media planning used to be as easy as 1-2-3 networks. But then came new upstarts, cable and VCRs, not to mention the Internet and TiVo. If your media plan is keeping you up at night, this article will do more for you than counting sheep.
Open Source in Your Futureby Mindy Lance, Senior Copywriter
Open source—a way of life for the hard-core geek—is infiltrating the everyday routine of the rest of us. If it hasn't reached your corner of the office yet, get ready. It will. And it will transform how you think about your job.
Will Government Save Health Care?by Paul Mahoney, Senior Vice President
Thoughts on the “right” to health care and holes in the U.S. health care system.
How Facebook Lost Faceby Heidi Hecht, Web Producer
What's so wrong with adding a new feature to your Web site? What if it infuriates your key audience to the point of revolt? Learn from Facebook.com's mistake. (If Facebook sounds foreign to you, meet the new world of online social networking.)
Post-it Modernismby Todd Coats, Chief Creative Officer
Creating something extraordinary from ordinary office supplies doesn't rank high on many to-do lists for today's communications professionals. But then again, maybe it should. The King would be proud.
What's Buzz Got To Do With It?by Todd Coats, Chief Creative Officer
Word-of-mouth advertising has never gone out of style. But more and more it plays an intentional role in the overall marketing mix. And if you do it right, the buzz can be heard ’round the world.
Revenge of the Rubber Chickenby Billy Warden, Vice President and Account Director
Will your next presentation be another yawner, forgotten before the dessert plates are cleared? Not if you follow these event planning tips. You may have seen them in the American Chamber of Commerce Executives magazine, reprinted by request.
Healthy Living Through Keith Richardsby Billy Warden, Vice President and Account Director
So I’m not 16 anymore. I can still remember aspiring to the level of Keith Richards cool, especially with the gravity-defying cigarette. Don’t you?
Plan Today, Win Tomorrowby Billy Warden, Vice President and Account Director
If you want to reach your business goals, hard work is a given. But the difference is in the planning. Answer five quick questions to figure out a winning game plan.
Why Fear Online Spending Conversations?by Steven Keith, Executive Vice President, Interactive Communications
Even the most talkative marketing executives clam up at the sound of two little words: online budget. Why the anxiety?
Mutation in Progress: Advertising Apres TiVoby Steven Keith, Executive Vice President, Interactive Communications
There’s a revolution going on, and you can trace it to TiVo, the leader in digital video recorder services. Just because you can skip blithely through the commercials in your favorite sitcom, don’t expect advertising to slink away. But it will change dramatically — and sooner than you think. Here are 10 changes to watch for.
Dissecting the Super Bowlby Todd Coats, Chief Creative Officer
What can you expect for $2.4 million? And what's the point of a sanitized halftime show, anyway? Todd Coats and Billy Warden share their expert opinions on buzz, branding and the Super Bowl.
Busting the Blockbuster Brandby Steven Keith, Executive Vice President, Interactive Communications
When an established brand like Blockbuster announces a major reversal in the way it does business, you know something’s up. You’re right. But it’s not Blockbuster’s image.
The One Thingby Karen Albritton, President
Marketing success doesn't depend on endless flights of TV ads or flooding the mailboxes with direct mail. Whatever you do, whatever you spend, reaching your audience doesn't happen unless you have this one thing.
Joan Rivers and the Secrets of Brand Buildingby Billy Warden, Vice President and Account Director
Can we talk? For strategic advice on building a distinctive brand, take a few tips from the caustic Queen of the Red Carpet. Don't worry, it doesn't involve the fashion police.
