Learning
Capstrat folks are curious by nature and always learning. Whether at informal lunch sessions or panel discussions, we explore topics that give us new perspective and help us think more strategically. Subject matter ranges from beginner to expert level. We share selected presentations here.
- Corporate Social Responsibility by Ken Eudy, Chief Executive Officer
As environmental and ethical issues loom larger for us all, business is playing a bigger role. Companies and organizations now make decisions based not only on financials, but on the social and environmental consequences of their actions. Capstrat hosted a Corporate Social Responsibility panel discussion sharing how businesses are making socially responsible investments in their communities. Panelists included representatives from Cherokee Investment Partners, FGI Research and Capstrat. To learn more, download our presentations below:
The Business Case for CSR
Communicating CSR
The Impact of CSR â FGI Research Poll - Reading by Ken
Eudy, Chief Executive Officer
We’re not willing to let kids have all the fun. At Capstrat, we’re trying to become better readers, so we can become better writers and better thinkers. Our intrepid CEO leads us by example.
Download: Reading
- Successful Project Management by Debbie
Reed, Chief Financial Officer
For some of us, money talk ranks somewhere between flossing and cleaning out the fridge. We can't help on the latter two, but following a few tips makes it easier to manage the financial side of project management. Learn how you can keep your CFO smiling.
Download: Successful Project Management - Tricking Your Mind into Better Idea Generation: How to Make
Brainstorming More Effective by Steven
Keith, Director of Interactive Communications
Any organization can benefit from better, more creative thinking, but how can you make it happen? Steven introduced us to some unexpected ways to get more out of our brains.
Download: Tricking Your Mind into Better Idea Generation: How to Make Brainstorming More Effective - Blogging by Virginia
Ingram, Web Producer
It’s the biggest thing to happen to the Web since …well, the Web. The Merriam-Webster Dictionary has officially proclaimed "blog" the Word of the Year for 2004. Movie stars, politicians and regular joes are blogging. Learn what all the fuss is about.
Download: Blogging - Proofreading the Capstrat Way by Mindy
Lance, Senior Copywriter
Searching for typos and errant commas not your idea of career fulfillment? We sympathize. But we also know the smallest mistake can derail the message. That's why we take proofing seriously at Capstrat. Brush up on your proofreading skills with us.
Download: Proofreading the Capstrat Way - Media 101 by Karen
Albritton, Managing Partner, and Ann
Walter, Media Planner/Buyer
Great advertising depends on more than compelling creative work. A sound media strategy places the message in the right place to be heard by the right audience. But first you have to know the lingo. Learn the basics of media buying and planning.
Download: Media 101
