When I was looking at colleges, I knew I had to stay in-state and go to a public university. I wanted an experience that was different from what the 25,000-student schools had to offer. And I had to graduate in four years.
Facing intensified competition, universities and colleges are upping the ante on unique ways to differentiate themselves. Now more than ever, their business (that’s right, I said it!) depends on attracting the strongest students and academic staff.
A university is a community of teachers and scholars. Community is a heavy word, but it definitely doesn’t imply anything singular. When working with any university, it’s easy to immediately think “design by committee.”
One of the biggest challenges in branding a university is hitting on that distinction that will help close the deal with prospective students. Once your campus has checked out on paper and made the first cut, you have to answer the burning question: What makes you different?
There’s something special about working with higher education clients. Perhaps it’s the thrill of successfully navigating a sea of politics. Or maybe it’s the satisfaction of striking just the right balance for a diverse set of audiences. For me, it’s all about the experience.
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