Articles
On the Grid, In the Loop
For decades, energy companies have taken the long view on business and resource planning.
Maintaining Reactors
Energy communicators have been working overtime. First the earthquake in Japan. Followed by ensuing issues at the Fukushima Daiichi nuclear plant. Then the East Coast was hit with an earthquake and Hurricane Irene.
Communicating More to Consume Less
How many companies encourage their customers to use LESS of their product? Utilities are in a unique position — a position that leads to interesting communications challenges.
Frame First, Frack Later
Communicators know it is critical to define an issue early — before someone else does it for them. Once an issue has been publicly framed, and the public and the media have bought into that perspective, it can be very difficult to change. The debate over fracking is a perfect example.
Aiming for gaming
If you’re like many marketers, struggling to keep up with the racing pace of change in communications, hold on to your hat because there’s something else on the horizon.
The next big renaissance for gaming
Online gaming is certainly not a new concept. Some of the earliest online games can be traced back to the late 1960s and early 1970s.
