Articles
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No. 12 | Higher Education
Higher thinking on higher education. Insights you didn't learn in school.
Brand engagement
Employees bear the torch for your brand. Are they carrying it proudly, or dragging it behind them? Lisa Ward explores.
Media relations
Every employer tries to help achieve a good work-life balance for their employees. But why should national media take note?
Evoking “sense of place” in web designs
When I was looking at colleges, I knew I had to stay in-state and go to a public university. I wanted an experience that was different from what the 25,000-student schools had to offer. And I had to graduate in four years.
Branding universities
Facing intensified competition, universities and colleges are upping the ante on unique ways to differentiate themselves. Now more than ever, their business (that’s right, I said it!) depends on attracting the strongest students and academic staff.
Using crowdsourcing to get the right answer (not the most watered-down)
A university is a community of teachers and scholars. Community is a heavy word, but it definitely doesn’t imply anything singular. When working with any university, it’s easy to immediately think “design by committee.”
You made the first cut. Now what?
One of the biggest challenges in branding a university is hitting on that distinction that will help close the deal with prospective students. Once your campus has checked out on paper and made the first cut, you have to answer the burning question: What makes you different?
Higher experience
There’s something special about working with higher education clients. Perhaps it’s the thrill of successfully navigating a sea of politics. Or maybe it’s the satisfaction of striking just the right balance for a diverse set of audiences. For me, it’s all about the experience.
Hey world, take your medicine
You didn’t hear about it, but up until about two months ago U.S. bioscience innovation was looking at a near death sentence.
Preparing for Twitter’s new advertising model
After years of speculation on how Twitter would monetize its wildly popular, increasingly mainstream micro-blogging social network, the company has finally unveiled an advertising model. Here’s what to expect.
