Engagement
Darticle No. 1
Communications success isn't blasting your audience with uninvited messages. Engage them in a two-way conversation.
Chatter Is Mightier Than The Sword
Consider buying a product from a well-respected brand. Does your experience always live up to the brand promise? Now, if a brand doesn’t live up to your expectations, you have a mighty big soapbox to shout from. The social media revolution has exploded, and it’s giving consumers unprecedented power.
Obama, McCain and Branditics on the Run
I published a commentary piece in The News & Observer that attempted to capture the commoditization of the political process in the term ‘branditics.’
Engage Your Customers or Die
Think your advertising is doing its job? In a recent study, 76% of respondents did not believe that companies told the truth in their advertisements. You read that right: 76 out of 100 people do not believe the commercials they see on TV, hear on the radio or read in a newspaper, magazine or online.
Bank Marketing Goes Experiential: Appealing to all 5 senses
While wandering up 5th Avenue, we were shocked by the lines outside Lord and Taylor as people waited to catch a glimpse of animated store windows not so subtlety pimping this year’s holiday wares.
Media as Usual? In Your Dreams.
I drifted into a sweet dream the other night watching Cosby re-runs on Nick at Night. I was back at my first agency putting together television buys the old-fashioned way — with stacks of Nielsen books, buying worksheets and a big adding machine.
