Media Relations
Darticle No. 10
The reporter told only one side of the story. The negative side. Learn how your message can take on a positive life.
Keeping the Faith: The Power of the Press (kit)
I have a confession: I lost faith in the press kit as an effective PR tool. But thanks to some recent work on behalf of our client, HemCon Medical Technologies, my faith has been restored in the old-school press kit.
Ten Social Media Trends for 2009
It's that time of year when pundits, prognosticators and fortune tellers come out of the woodwork. So, I jumped on the bandwagon and got out my Tarot cards.
In Crisis, Will You Sink or Swim?
As I tuned into Treasury Secretary Henry Paulson’s first press conference of the financial crisis, I had to give him credit. He was smack-dab in the middle of the biggest crisis of his career, yet there he was facing the press — in the searing limelight.
Reporters: Friend or Foe?
Devious. Sneaky. Pushy. Smart. Busy. Aggressive. Superficial. These adjectives were all used to describe reporters by participants in a recent media training class. Reporters are professionals with a job to do, just like the rest of us. So what is with all the animosity?
