Health Care
Darticle No. 11
Navigating the health care landscape couldn't be harder. We've got your map.
Can good design treat a major health dilemma?
We have a hidden health crisis on our hands. Like a virus, it’s widespread. Like the issue of access to treatment, it’s divisive. And it’s as financially damaging as any health epidemic. Fortunately, the treatment is within reach if we act quickly and creatively.
Marketing Health Care to the New Older Generation
Every day, nearly 11,000 Baby Boomers turn 50. The first of them will turn 65 in 2012 and will be followed by the rest of the wave — 78 million strong — over the next 22 years.
