Trend Predictions
Darticle No. 9
Just look up - everything is changing about communication. Here's what we predict to be the next big thing. What does it mean for you?
Confessions of an Online Skeptic
I’ve always thought the idea of a “social Web” was a bit of an oxymoron. But 2009 just might be the year that wins me over.
Marketers Should Think Twice About Trade Show Spending
2009 promises to be a watershed year in terms of how marketing budgets are allocated. The convergence of the tough economy, the explosion of digital technologies and changes in how people get information and entertainment should lead marketers to throw out the rule book for how to spend their marketing money.
User-Generated Content
If you don’t believe user-generated content (UGC) is one of the big trends for 2009, listen up. Strangecorp.com reports that only 14% of online consumers trust advertising, but a whopping 78% trust the opinions of other consumers.
The Changing Face of the Interface
My prediction for 2009? Without a doubt, we will see the continued acceptance of the multi-touch interface by consumers.
2009 Trends: Staying On Track with Health Consumers
Health consumers have joined the march to the Internet and are demanding enhanced online access to healthcare. In fact, the 2008 Survey of Healthcare Consumers by The Deloitte Center for Health Solutions shows more of a tidal wave than a trend.
Our Economic Future — from a Millennial’s Perspective
Despite the economic downturn, I can’t help but be optimistic of the future. My attitudes are directly linked to my age — I’m on the cusp of Gen X and Gen Y, also known as Millennials or children of the ‘80s and ‘90s (think: L.A. Gear and big bangs).
2009: Changes the Face of Media
With ever-gloomier news of an economy in recession, media professionals are looking for more flexibility and a traceable ROI that print and traditional media outlets cannot supply. Analytics are becoming more important than ever — they enable marketers and advertisers to justify their budgets and show results.
