Mobile
Darticle No. 13
Reaching your audience through mobile means? Zach Morris, eat your heart out.
Mobile 101
Pundits are tripping over themselves telling us agency folk to go mobile. Sure, it sounds reasonable to an iPhone, BlackBerry or Droid user. Mobile capabilities are all that. Media analysts even refer to mobile as the seventh mass media. To help uncover ways clients can have presence with this growing media, let’s look at why it’s so special.
Mobile marketing: What clients are asking
Increasingly, clients are asking for advice on the recent boom in mobile. Should we jump in or wait? Here’s a sample of their questions.
Beyond banners: What's an iAd?
In April, Apple introduced a new advertising platform for in-application ads on the iPhone. iAd, as it’s called, will afford application developers a new revenue stream added to the existing paid application and in-app purchase models. This innovative platform will give advertisers greater access to an increasingly sophisticated mobile audience.
Will mHealth leapfrog eHealth?
Expectations are high for eHealth. Electronic Medical Records are seen as a remedy for care quality, evidence-based medicine and reduced cost. Telemedicine promises improved access and better treatment. The federal government is pumping billions into health information technology, healthcare providers are evaluating options and technology companies are angling for their share of the pie.
Mobile ad war
The increased usage of smartphones has kicked off a mobile ad war and is changing the way that marketers are reaching their audience. According to Nielsen, by 2011 more than 50 percent of Americans will have smartphones that run apps and mobile web browsers.
