Obama, McCain and Branditics on the Run
Engagement
09.09.2008
In a nutshell, branditics is the fusion of branding and politics that often results in over-simplified messages, bigger-than-life promises and, if the current administration is any indication, a brutal hangover the next morning.
You may be able sell politicians as brands, but at some point successful candidates have to lead by negotiation and consensus - and that’s where being boxed into a brand can cause trouble.
What does New Hampshire add to this picture? Well, an oldie but goodie has roared back onto the branditics stage - John McCain driving his Straight Talk Express.
But the big news is that the fierce back-and-forth of the primary so far is working against branditics. Obama, Clinton and Edwards will hold each others’ poor, sore feet to the fire — making sure there’s substance to back up the style. Ditto the Republicans, who will probably be playing a tough game of catch-up all the way up to election day.
