Our philosophy

Our philosophy
Image by Jessica McNeely

Analytics

Capstrat Staff

11.01.2010
In: Professional / Financial Services

If you’ve got a website, you’ve probably heard about analytics—the process of collecting, measuring and evaluating Internet data. Leveraging analytics helps you better understand who is using your website and why. Measuring your site enables you to optimize your efforts, gauge your success and inform your marketing decisions.

At Capstrat, our analytics practice goes beyond mere traffic reporting. As our client’s analytics partner, we use data to uncover valuable insights and ideas that together we can act on. Why are visitors behaving in certain ways? How can we encourage them to respond differently to the site? We don’t just give you data—we tell the story underneath it and we offer strategies for improving your results.

Our analytics work is guided by three core beliefs. These principles inform everything we do.

  1. We believe in transparency. We don’t hide data from our clients. You see the exact same information that we do. We aren’t concerned about making ourselves look good—we’re focused on getting better results for our clients. Rather than obscuring disappointing data, we acknowledge it, learn from it and craft strategies for improvement.
  2. We believe in agility. We customize our strategies and tactics to meet your needs. Analytics is not one-size-fits all and neither is our approach. We aren’t committed to any one program or process. In this constantly evolving field, we use what works for you and we’re always looking for new techniques and tools.
  3. We believe in success. Every campaign can (and should be) measured, tested, analyzed and improved. For each project, we define and measure goals. Even when your goal is difficult to quantify—like achieving brand awareness or user engagement—we find ways to definitively measure success.

With these beliefs as a foundation for our analytics practice, we create a partnership with our clients. And through that partnership, we bring order and understanding to data, making websites—and the marketing efforts behind them—more successful and effective.