Articles
What's Buzz Got To Do With It?
Word-of-mouth advertising has never gone out of style. But more and more it plays an intentional role in the overall marketing mix. And if you do it right, the buzz can be heard ’round the world.
Why Fear Online Spending Conversations?
Even the most talkative marketing executives clam up at the sound of two little words: online budget. Why the anxiety?
Mutation in Progress: Advertising Apres TiVo
There’s a revolution going on, and you can trace it to TiVo, the leader in digital video recorder services. Just because you can skip blithely through the commercials in your favorite sitcom, don’t expect advertising to slink away. But it will change dramatically — and sooner than you think. Here are 10 changes to watch for.
Busting the Blockbuster Brand
When an established brand like Blockbuster announces a major reversal in the way it does business, you know something’s up. You’re right. But it’s not Blockbuster’s image.
