Articles
Using analytics to drive campaign effectiveness
In today’s highly competitive and quickly-changing media landscape, marketers are constantly presented with the challenge of leveraging the strength of multiple mediums, reaching the target audience with the lowest cost solution and effectively driving the desired return on investment.
Preventing tobacco use through TRU stories
The NC Health and Wellness Trust Fund (HWTF) is committed to helping North Carolinians live healthier lives. Preventing tobacco use among North Carolina’s teens is a key part of that mission. Tobacco. Reailty. Unfiltered. (TRU) is HWTF’s initiative to prevent teen tobacco use.
State legislators – Who’s “connected”?
A February 2010 study of global Twitter use reported an average daily volume of 50 million tweets - more than 600 tweets every second. While Tweeters range from occasional posters to ten-an-hour fanatics, the medium itself is a mainstream phenomenon that is reaching into more and more households.
Land for Tomorrow
Using Facebook to secure public funding to protect your favorite North Carolina haunts? Read more.
Mobile 101
Pundits are tripping over themselves telling us agency folk to go mobile. Sure, it sounds reasonable to an iPhone, BlackBerry or Droid user. Mobile capabilities are all that. Media analysts even refer to mobile as the seventh mass media. To help uncover ways clients can have presence with this growing media, let’s look at why it’s so special.
Mobile marketing: What clients are asking
Increasingly, clients are asking for advice on the recent boom in mobile. Should we jump in or wait? Here’s a sample of their questions.
Beyond banners: What's an iAd?
In April, Apple introduced a new advertising platform for in-application ads on the iPhone. iAd, as it’s called, will afford application developers a new revenue stream added to the existing paid application and in-app purchase models. This innovative platform will give advertisers greater access to an increasingly sophisticated mobile audience.
