Articles
Mobile ad war
The increased usage of smartphones has kicked off a mobile ad war and is changing the way that marketers are reaching their audience. According to Nielsen, by 2011 more than 50 percent of Americans will have smartphones that run apps and mobile web browsers.
It's (still) about the network
In 1999, I began working for Sprint PCS. One of my first projects was to launch the T3000 — a mobile phone aimed squarely at the business segment. And, with a $700 price tag, business segment meant executives.
Brand engagement
Employees bear the torch for your brand. Are they carrying it proudly, or dragging it behind them? Lisa Ward explores.
Media relations
Every employer tries to help achieve a good work-life balance for their employees. But why should national media take note?
Evoking “sense of place” in web designs
When I was looking at colleges, I knew I had to stay in-state and go to a public university. I wanted an experience that was different from what the 25,000-student schools had to offer. And I had to graduate in four years.
Branding universities
Facing intensified competition, universities and colleges are upping the ante on unique ways to differentiate themselves. Now more than ever, their business (that’s right, I said it!) depends on attracting the strongest students and academic staff.
Using crowdsourcing to get the right answer (not the most watered-down)
A university is a community of teachers and scholars. Community is a heavy word, but it definitely doesn’t imply anything singular. When working with any university, it’s easy to immediately think “design by committee.”
You made the first cut. Now what?
One of the biggest challenges in branding a university is hitting on that distinction that will help close the deal with prospective students. Once your campus has checked out on paper and made the first cut, you have to answer the burning question: What makes you different?
Higher experience
There’s something special about working with higher education clients. Perhaps it’s the thrill of successfully navigating a sea of politics. Or maybe it’s the satisfaction of striking just the right balance for a diverse set of audiences. For me, it’s all about the experience.
