Ten Social Media Trends for 2009

Ten Social Media Trends for 2009
Image by Dave MacMillan

Media Relations

Capstrat Staff

01.19.2009
In: Social Media

I’ve made a few predictions for social media trends during 2009. Of course, some of these will be wrong, and I’ll end up missing others. But from a general perspective, it’s clear that social media is going to be changing fast. It’ll remain a moving target for marketers, yet an exciting technology for developers and users.

Here are my picks. What are yours?

  1. Twitter will be more fully integrated with mainstream social networks (MySpace, Facebook, etc.).
  2. More Fortune 500 businesses will set up Twitter accounts and C-level blogs.
  3. More social networking consolidation tools will emerge for one-stop profile and posting management.
  4. Marketers will explore novel approaches to advertising strategies on social networks.
  5. Advertisers will implement improved tools and metrics to gauge the ROI of the social media advertising spend.
  6. Political campaigns will follow Barack Obama’s model in marketing through social media channels.
  7. Multi-media press releases will integrate more fully into social media channels.
  8. Advertisers will increase use of viral video as a standard ad strategy.
  9. Methods and techniques will evolve to integrate social media experiences into real life.
  10. Fortune 500 companies will increasingly adopt internal social media for management efficiency gains.