Why I’m Big On The Pig
Image by Todd Coats
Branding
12.16.2008
Founded in 1916 by Clarence Saunders, it was the first true self-service grocery store. Saunders even patented this concept in 1917. Because customers could choose products directly from four aisles showcasing 605 items, packaging and brand recognition quickly became important. Choice was important to consumers and narrowing choices became important to companies.
Before Piggly Wiggly, shoppers gave lists to clerks who gathered the goods for them. With a basket of goods, the shopper continued to a cashier corral. No doubt met by the first Star Magazine.
Self-service brought choice. Choice brought brand. Brand brought brand agencies. So, thanks Piggly Wiggly for giving me a job.
