Blog


February 02 2012
The new 52: What did it do?

The new 52: What did it do?

Carson Mataxis
In: Education, Advertising / Design, Public Relations, Social Media
Comments: 0

DC Comics reinvents the brand, but doesn't save the [comic] universe.

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February 02 2012
Fighting for lighting

Fighting for lighting

Emily Massey
In: Energy / Infrastructure, Public Relations, Public Affairs
Comments: 0

Legislation to phase out energy-wasting light bulbs is not being enforced as planned. Does the public really know about the new lighting law, or are politics thwarting perception?

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January 23 2012
It's Community Manager Appreciation Day

It's Community Manager Appreciation Day

Angela Connor
In: Social Media
Comment: 1

Today marks the third annual Community Manager Appreciation Day. How will you acknowledge those who represent your brand in the social space? Today is the day to celebrate all they do to keep people engaged and coming back for more.

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January 13 2012
The use of tablets in the clinical sales enivironment

The use of tablets in the clinical sales enivironment

Christina Martin
In: Healthcare / Life Sciences, Technology
Comments: 3

A recent poll by CMR Institute confirms that the use of iPads is increasing in the pharmaceutical sales industry.

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January 06 2012
Social Media Trends to Watch in 2012

Social Media Trends to Watch in 2012

Jay Dolan
In: Technology, Interactive, Social Media
Comment: 1

Social media will change in 2012. But looking at the small changes will only go so far. What are the broader trends and patterns to look for this year?

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December 21 2011
Online shopping continues to grow, and so does holiday stress

Online shopping continues to grow, and so does holiday stress

Melissa Ilardi
In: Technology
Comments: 2

In the age of online shopping, and getting any gift at the click of a mouse, are the vast amount of options creating more stress around the holidays?

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December 18 2011
Finding your niche on Twitter

Finding your niche on Twitter

Angela Connor
In: Public Relations, Social Media
Comments: 2

Twitter is a powerful tool for business. But until you define your target audience, seek them out with gusto and forsake all others, you will never reap the full benefits or realize an acceptable return on your investment.

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December 13 2011
Undermining the credibility of women?

Undermining the credibility of women?

Melissa Brawley
In: Healthcare / Life Sciences, Professional / Financial Services, Energy / Infrastructure, Advertising / Design, Public Relations, Public Affairs
Comments: 4

Marian Wright Edelman, the founder and president of Children’s Defense Fund and first African-American woman admitted to the Mississippi state bar, once said, “You can’t be what you can’t see.” Does this hold true for women seeking leadership positions? And what does that have to do with the PR and advertising industry? A lot, actually.

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December 12 2011
Lowe Blow

Lowe Blow

Ken Eudy
In: Energy / Infrastructure, Public Relations, Public Affairs
Comment: 1

Lowe's bows to pressure from a bigoted group. What was the company thinking?

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December 02 2011
Why you should root for the 49ers

Why you should root for the 49ers

Kendall Jones
In: Professional / Financial Services, Public Relations
Comments: 0

They've been called the best overall team in football, but the genius of the 49ers extends beyond the field

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