Blog
Fighting for lighting
Legislation to phase out energy-wasting light bulbs is not being enforced as planned. Does the public really know about the new lighting law, or are politics thwarting perception?
It's Community Manager Appreciation Day
Today marks the third annual Community Manager Appreciation Day. How will you acknowledge those who represent your brand in the social space? Today is the day to celebrate all they do to keep people engaged and coming back for more.
The use of tablets in the clinical sales enivironment
A recent poll by CMR Institute confirms that the use of iPads is increasing in the pharmaceutical sales industry.
Social Media Trends to Watch in 2012
Social media will change in 2012. But looking at the small changes will only go so far. What are the broader trends and patterns to look for this year?
Online shopping continues to grow, and so does holiday stress
In the age of online shopping, and getting any gift at the click of a mouse, are the vast amount of options creating more stress around the holidays?
Finding your niche on Twitter
Twitter is a powerful tool for business. But until you define your target audience, seek them out with gusto and forsake all others, you will never reap the full benefits or realize an acceptable return on your investment.
Undermining the credibility of women?
Marian Wright Edelman, the founder and president of Children’s Defense Fund and first African-American woman admitted to the Mississippi state bar, once said, “You can’t be what you can’t see.” Does this hold true for women seeking leadership positions? And what does that have to do with the PR and advertising industry? A lot, actually.
Why you should root for the 49ers
They've been called the best overall team in football, but the genius of the 49ers extends beyond the field
