A football game broke out during the Superbowl
As a diehard football fan, the Superbowl each year brings out some mixed feelings. It is the championship game on the biggest stage which is very exciting, but at the same time, the Superbowl brings an end to the football season and I know I am going to have a long hot summer to get through until the season starts over again.
For this year's Superbowl I did not have a strong feeling for either of the teams which gave me the time to focus more on the commercials and the subsequent Twitter chatter. I found it amazing to follow #sb44 and #brandbowl hashtags and see what everyone was talking about in real-time throughout the game. So many different opinions and thoughts, midway through the game, I could not help but to think, "How cool is all this technology?!".
Here are my opinions on the best and worst of the Superbowl commercials:
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Biggest failure
- Dockers - They spend millions to develop and buy a commercial during the Superbowl. They ask everyone who is watching to go to a URL to win a free pair of pants. People do EXACTLY what Dockers asks them to do and in the millions they type in the URL. What happens - a big, ugly 404 error. In this day and age, it is inexcusable to not be prepared for that kind of traffic and have the boxes and bandwidth ready to handle it. Did they not think they would get a bolt load of traffic from the Superbowl? Fail. I am not even going to bring up that their commercial immediately followed a commercial that also had guys with no pants on.
Best commercial that no-one remembers what it was for - Snickers - Everyone loved the Betty White commercial, unfortunately, no-one remembered it was an ad for Snickers. I have seen so many tweets and blog posts asking what the Betty White ad was for? The question is does Snickers consider their commercial a success if no-one can remember their product?
Weirdest commercial - Focus on Family - The Tim Tebow commercials were a hot topic of conversations before the Superbowl. My issue with them is what was up with Tebow tackling his mother? That brought a whole new set of issues up when it comes to focusing on family if Tim is tackling his mom. I did not get it and it made me feel a little awkward.
Most tired and needs to go away immediately commercial - GoDaddy -This is coming from a red-blooded American male GoDaddy, I am soooo tired of your commercials. They are boring, they are tacky and the only thing they make me feel is dirty that I do business with your company. To the CEO of GoDaddy, Bob Parsons, it is time you realize that you are running a multi-million dollar business and you are not on an episode of HBO's Cathouse.
My favorite commercial - It was close, but I think the one that topped all others (drum roll please) - Google! I loved the simplicity of it. If you had never used Google or any other search engine, the commercial effectively communicated what Google does and how it can bring value to your life.
Comments
Cord,
Love your commentary on the ads. I agree with you on Betty White/Abe Vigoda ad was awesome but Snickers brand placement was minimal. Also did not get the Focus on The Family ad at all. Google was was brilliant in its simplicity and the ability for all of us geeks to easily identify with the user experience. And yes GoDaddy, hello, can you try a new ad strategy? Bob Parsons is the Larry Flynt of online DNR!
Cord,
I noticed the pants/no pants thing to.
You will have to write another post about the game. It was really great. The speed of the pick six play was unbelievable. They guy said he had studied film and know which way to break and he sure did.
DR
I thought the Miller High Life ad for small businesses was absolutely fantastic. They've been flying the populism flag with this delivery driver campaign for a year now, I think with great success. And it's incredibly apropos, given the eat-the-rich mindset of the middle class in this country these days. That david lee roth high kick at the end was badass.
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