Advertising / Design
What's Your One Word?
As marketers we know the value of positioning and simplification. We work hard to boil fat from a brand to get the essence of what will click with audiences. That essence is always best described as a single word. That one word has to be so good and “ownable” that every other element supporting the brand must hang from it.
Students Teach an Old Goat New Tricks
Capstrat’s sixth annual student networking night is on April 12th. Each year, I’ve expected my duty is to give advice to noobs. And each year, I’m reminded that they repay the favor to me in spades. They teach me I’m never too old to learn new lessons.
It’s A Girl's World – Take Advantage Of It
All good healthcare marketers know that, in most cases, women are their target audience even if they aren’t the customer.
Facebook: the promotion predictor?
Can your Facebook profile predict your success in the workplace? A new study reveals a surprising answer.
Lack of Standards Gives Advertisers HD Headache
In a recent article, Adweek takes advertisers to task for not producing HD spots. The problem is not with advertisers; it’s with the lack of HD standards and how people watching SD will see an HD feed. Fix distribution and HD spots will skyrocket.
Closed for Good
Thanks to everyone for getting involved with our 2011 holiday project. Here’s what we accomplished!
The Search for Authenticity
Everyone my age has an opinion about Lana Del Ray and maybe you should too. Insights from Capstrat Intern Elizabeth Monnett.
