Advertising / Design
Trade Show 2.0
In times where corporate travel is down and budget scrutiny is up, are you crazy to include trade shows in your marketing plan?
Final Cut X: The X is for Amateur
Final Cut X spells the end of Final Cut Pro, a truly revolutionary post-production application that democratized the world of post-production (unless Apple decides to fix it).
Google +: A Visually Social Network
Less (written) talk. More (visual) action. We want more visual content, and we want it now. Google + is making a move to satisfy our craving.
What's Happening in the Email Marketing Industry
Many organizations depend on email marketing to help generate leads, communicate with customers and prospects, and generally promote their business. Email is certainly not going away in the near future. But what is happening in the email marketing industry itself and how could it impact this common marketing tactic?
Hey Everyone, it's Boomerang Week
Each year Capstrat Boomerang uses one week to kick our philanthropy up a notch. Again this year the team set up great challenges for fundraising.
Sometimes It's Good to Call Yourself Out.
Sometimes it's better to go ahead and call yourself out.... before your critics do.
A Good Logo? From the Government?!
The USDA's new MyPlate symbol provides a lesson to all businesses on how to develop a logo.
Where in the World is....My World News?
I am disgruntled about the fact meaningful news coverage - especially national and world news - it disappearing from my familiar mainstream news sources
Five Ways to Make Facebook Ads Work in your Favor
Is there a mystery to finding success with Facebook ads? Maybe not, but there are a few best practices you can put into play today that will yield better results. Capstrat's Social Media Manager, Angela Connor explains.
