Advertising / Design
Curious Capstrat–Etymology
We arrive from diverse backgrounds, but here we share a passion for winning and a natural curiosity about the world around us. Welcome to “Curious Capstrat”–a blog series of interesting, maybe quirky themed questions.
Uninterrupted Interruptions
Recently, while doing some late night channel surfing, I stumbled across a program that made me put down my remote control and settle a little deeper into my chair – a show with the sole purpose of entertaining me with the very best commercials on the planet.
The Ying Yang of a Pitch
Capstrat recently wrapped up a pitch to a prospect whose name I will not mention here. It was a wonderfully draining experience.
Judging Memphis Addys
I had the good fortune to spend last weekend in Memphis judging the 7th district Addy Awards. I came away with interesting insight and new friends.
Smart Brand Extensions Aren’t a Stretch
Precious Moments caskets and urns? That’s just creepy. Who would want those big-headed, doe-eyed children following them into the afterlife? And based on a survey conducted by TippingSprung, a branding company based in New York, it was agreed; this brand extension was DOA.
You’re Screwing With My Memories!
Quit the willy-nilly desecration of popular songs. In just one Monday night of could-care-less-to-see-TV, I was hustled down musical memory lane by foolhardy pitchmen. They hocked all grades of things and tried to erase my sentimental memories in the process.
Copyright Geek
The rise of social media, user-generated content, instant pop culture icons and hefty licensing deals are blurring the lines of intellectual property and public domain issues. Understanding copyright laws and their intention is becoming increasing difficult to navigate.
Chores: A dreaded duty or pleasant pastime?
Chores as adults? Chores as teams? Could Capstrat employees benefit from a mental break and some cleanly socializing?
