Advertising / Design
Diversity Marketing: Why is it Important in the Triangle?
The Ad Club of the Triangle put on a program about Lesbian, Gay, Bisexual and Transgender (LGBT) households and consumers today. Bob Witeck the CEO of Witeck-Combs Communications presented an informative presentation, making the case for why marketers should care about LGBT audiences.
Calling on Agencies to Support Diversity Programming
The Triangle Ad Club's upcoming diversity education program is not generating much interest. Since diversity is such a big challenge for agencies, what can we do to drive interest and attendance?
Mr. Marketer, The Doctor Will See You Now.
4 tips to ensuring a message gets effectively communicated to a physician
It’s Not Easy Being Green
If you watch television, and you watch shows on CBS (and you don’t skip through the commercials on your DVR) you might have seen a car ad branded with a green leaf in the lower right corner.
In Like A Lamb, Out Like A Lion
An English proverb describes typical March weather as coming in like a lion and going out like a lamb. But that proverb only applies to weather – especially if you’re living in basketball country during March Madness. So what does March Madness have to do with Capstrat and our clients?
Cracking the Millennial Code
Six insights into the millennial generation to help build a better marketing strategy.
![[Insert Media/ Communications Channel Here] Is Dead!](/elements/downloads/articles/insert-media-communications-channel-here-dead.jpg)
[Insert Media/ Communications Channel Here] Is Dead!
Recent encounters with people much younger than me have changed my mind about media. Before we bury traditional media, can we just check and make sure it's dead?
Friends vs. Robots
Product promotion is going to go from actors in movies to robots on internet sites.
Raleigh-Durham Is My Jam
As far as I know, there aren't many cities in this country that allow a 23-year-old to run the show.
