Advertising / Design
Gap Cheer
As a follow up to the blog I wrote two weeks ago that examined the missteps taken by Gap marketing this year, I wanted to reflect on the brighter times.
Holidays + Family
Don’t get me wrong. I love my family and I love spending time with them. But — and here it comes — I’m so glad when it’s all over!
4 Healthcare Trends Worth Watching
This year's health care environment teed up more changes to come in 2011. Here are the trends I’ll be monitoring in the coming year.
Traditional Christmas Cards
Christmas is my favorite time of year, so when I read in the N&O that the traditional Christmas card seems to be going by the wayside, it was very disheartening.
What’s Happening With The Gap?
The Gap has undergone a pretty tumultuous year, but they’re trying to turn things around through aggressive social media promotions.
Putting Banner Ads to the Test
Wikipedia is testing the effectiveness of its banner ads -- and letting us in on what they're finding.
Media Framework in Need of an Overhaul
Too many companies view marketing plans as little more than an exercise in where and when to buy media placement. I hate this statement, and agree with it. The marketing or communications plan should develop as the objectives and audiences are defined.
Lessons from Homeless For The Holidays 4
I’m thankful for Capstrat and my buddy Will Langley for taking on this social awareness project. Through Will, I’ve learned a lot about the plight of the working homeless, gained a renewed appreciation for the world around me and learned that none of us are immune to misfortune. Lesson 4: Get personal.
