Energy / Infrastructure
Fighting for lighting
Legislation to phase out energy-wasting light bulbs is not being enforced as planned. Does the public really know about the new lighting law, or are politics thwarting perception?
Undermining the credibility of women?
Marian Wright Edelman, the founder and president of Children’s Defense Fund and first African-American woman admitted to the Mississippi state bar, once said, “You can’t be what you can’t see.” Does this hold true for women seeking leadership positions? And what does that have to do with the PR and advertising industry? A lot, actually.
Confidence in institutions continues to plummet
American confidence in government, media, banks, small businesses, public schools and churches plummeted over the past two years, according to a nationwide survey from Capstrat commissioned by Public Policy Polling. The survey looked at the level of confidence across several institutions across age groups and ethnicities.
It's Internet Summit time!
Capstrat will be out in full force at the Internet Summit 2011. Find out why.
Really Mikey Mouse?
Don't judge me. I was skipping around TV and came across a Disney Channel show. Not one of the channel’s gems like Phineas and Ferb mind you. It was a throwaway live-action-canned-laughter-schlockfest called A.N.T. Farm. Something kept me intrigued.
Strategies for a Recession-Ready Launch
When you’re preparing for a critical product launch in today’s economy, it’s imperative to plan ahead. What’s the best way to ensure success?
What's Happening in the Email Marketing Industry
Many organizations depend on email marketing to help generate leads, communicate with customers and prospects, and generally promote their business. Email is certainly not going away in the near future. But what is happening in the email marketing industry itself and how could it impact this common marketing tactic?
