Healthcare / Life Sciences
The use of tablets in the clinical sales enivironment
A recent poll by CMR Institute confirms that the use of iPads is increasing in the pharmaceutical sales industry.
Undermining the credibility of women?
Marian Wright Edelman, the founder and president of Children’s Defense Fund and first African-American woman admitted to the Mississippi state bar, once said, “You can’t be what you can’t see.” Does this hold true for women seeking leadership positions? And what does that have to do with the PR and advertising industry? A lot, actually.
Confidence in institutions continues to plummet
American confidence in government, media, banks, small businesses, public schools and churches plummeted over the past two years, according to a nationwide survey from Capstrat commissioned by Public Policy Polling. The survey looked at the level of confidence across several institutions across age groups and ethnicities.
It's Internet Summit time!
Capstrat will be out in full force at the Internet Summit 2011. Find out why.
Really Mikey Mouse?
Don't judge me. I was skipping around TV and came across a Disney Channel show. Not one of the channel’s gems like Phineas and Ferb mind you. It was a throwaway live-action-canned-laughter-schlockfest called A.N.T. Farm. Something kept me intrigued.
Strategies for a Recession-Ready Launch
When you’re preparing for a critical product launch in today’s economy, it’s imperative to plan ahead. What’s the best way to ensure success?
Capstrat Healthcare Sales Enablement Research, Coming Soon!
Recently Capstrat completed research on selling in the healthcare space. We uncovered insights on what makes selling in this space challenging and what reps need to be successful. Detailed findings in a whitepaper are coming soon.
iPads for Business Instead of Play?
iPads are the coolest gadget in the market place for gaming, sharing media and the like. But do they have a place in business? Read on, to hear my thoughts on how iPads can be used as a selling tool with physicians.
Trade Show 2.0
In times where corporate travel is down and budget scrutiny is up, are you crazy to include trade shows in your marketing plan?
