Interactive
5 Tips For Successful Blogger Outreach
Blogger outreach can be an effective tactic to spread the word online. Here are 5 things I've learned about successful blogger outreach efforts.
The Delicate Balance of Facebook Shares
Sharing from Facebook apps is one of the most powerful ways to reach a new audience and engage existing users. But balancing promotion and sharing is a tricky and delicate line. How do you get people to share without making them feel like they were taken advantage of?
Food Truck Frenzy
Food trucks seem to attract particularly enthusiastic fans, especially in social media. Why?
Tumblr and Fall
For as many benefits to using Tumblr, there are also a lot of downfalls. Do the benefits outweigh the risks?
Are you Running an Illegal Facebook Contest?
Hosting a Facebook contest on your wall? You could be shut down. There are rules and it's important to know them.
I'd Take Twitter Over Facebook Any Day
As a social media tool, here are two reasons why I find Twitter to be a better platform than Facebook
Back to Basics: Project Management 101
There are many factors that contribute to good project management, but here are two tips to that I consider the foundation of good project management.
Our Social Media Team Becomes the 'Social Hops Crew'
After months of planning, Capstrat's social media team becomes the "Social Hops Crew" at the second annual Echoview Farm Hops Festival in Weaverville, N.C. The team has handled all of the social marketing and even created a social media booth, special QR code to increase Facebook fans and a check-in special on Foursquare. Here's how they did it.
Trade Show 2.0
In times where corporate travel is down and budget scrutiny is up, are you crazy to include trade shows in your marketing plan?
How Will you Know when Facebook Changes its Rules? The Case for Outsourcing Social Media
When you have an agency guiding your social media endeavors, you don't have to keep up with Facebook's every move or test every new shiny object. That's our job. Sure, outsourcing social media can be a touchy subject. But just because you can "take care of it" in-house, doesn't mean you're doing it well. Sometimes help is necessary.
