Public Relations
Searching for social significance
Search engines are starting to incorporate results from social media sites. Can the social-wide web trump the World Wide Web?
Fighting for lighting
Legislation to phase out energy-wasting light bulbs is not being enforced as planned. Does the public really know about the new lighting law, or are politics thwarting perception?
Finding your niche on Twitter
Twitter is a powerful tool for business. But until you define your target audience, seek them out with gusto and forsake all others, you will never reap the full benefits or realize an acceptable return on your investment.
Undermining the credibility of women?
Marian Wright Edelman, the founder and president of Children’s Defense Fund and first African-American woman admitted to the Mississippi state bar, once said, “You can’t be what you can’t see.” Does this hold true for women seeking leadership positions? And what does that have to do with the PR and advertising industry? A lot, actually.
Why you should root for the 49ers
They've been called the best overall team in football, but the genius of the 49ers extends beyond the field
Confidence in institutions continues to plummet
American confidence in government, media, banks, small businesses, public schools and churches plummeted over the past two years, according to a nationwide survey from Capstrat commissioned by Public Policy Polling. The survey looked at the level of confidence across several institutions across age groups and ethnicities.
It's Internet Summit time!
Capstrat will be out in full force at the Internet Summit 2011. Find out why.
Actions Sometimes Speak Louder Than Words
Yesterday voters in Ohio sent a message at the polls. They didn’t elect a new Governor or member of Congress. They voted to keep labor unions in charge of economic development and job creation in Ohio.
