Public Relations
The big Bad - and I Mean Bad - Business Book
What do you hate more about business books? Explore the good, the bad and the ugly.
Hey Everyone, it's Boomerang Week
Each year Capstrat Boomerang uses one week to kick our philanthropy up a notch. Again this year the team set up great challenges for fundraising.
Web Video is a No-Brainer
Capstrat's Social Media Manager says video is an important component of a web strategy. Find out how she makes sure it is always an option when meeting with clients.
Facebook Groups for Internal Communications
Facebook groups encourage collaboration and discussion with With polls, photos, events, chat and documents features. Groups can now be a free alternative or supplement to a company interanet and a place unite staff members in an interactive, accessible space.
Social Media for Social Good
Social media is an exciting marketing tool, but this new outlet is also becoming a vehicle for social good.
Sometimes It's Good to Call Yourself Out.
Sometimes it's better to go ahead and call yourself out.... before your critics do.
Leave the Stunts to Hollywood
Competition can be fierce. Too often it gets dirty. But where is the line between acceptable and not?
Four Ways You Can Use Social Media to Become Your Own Publisher
Are you still waiting for traditional news organizations to cover your events, or a reporter to call and ask your opinion for the 6 o'clock news? Capstrat's Social Media Manager says it's time to take matters into your own hands and use social media to become your own publisher.
A Good Logo? From the Government?!
The USDA's new MyPlate symbol provides a lesson to all businesses on how to develop a logo.
Listening in Through Social Media
Your competitors and their customers are spilling secrets. Are you listening?
