Flash is okay, if you do it right
Lately we've heard a lot about Web standards. Some people think that means a world without Adobe Flash and I used to be one of them. In fact, I almost lamented the departure of a standards-compliant, highly-accessible capstrat.com. Until I met what you see today, a standards-compliant, highly-accessible capstrat.com.
"But wait", you say, "isn't the home page a big block of Flash content?" The answer is yes, but it's done the right way. Flash is merely an extension of our Web site experience, not the core. If you come to capstrat.com without Flash enabled, you see an HTML version of our home page. It has all of the same functionality only with a little less, well... flash. It even looks great on the iPad. More importantly, both search engines and screen readers for the disabled can use this non-Flash version.
While the Web standards folks will argue that we shouldn't need to use Flash at all, it's the right decision at least for now. Until older browsers like Internet Explorer 6 (and 7, for that matter) fade away, Flash is the only way we can deliver our dynamic channel experience to our users.
I'll leave it to Adobe and Apple to have a philosophical debate over standards. Here on the ground, we'll do what makes the most sense for our clients and for our users.
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