How a good #2 can solve many problems


How a good #2 can solve many problems

Scott Ballew
Senior Vice President and Creative Director

03.03.2010
Comments: 2
In: Advertising / Design

Have a creative problem to solve? Need to purge yourself of all the expected ideas in the least amount of time? Then reach for a Mohican. Or a Ticonderoga, a Dixon or a FaberCastell. Just not a computer mouse.

With a blank piece of paper and a freshly sharpened BlackWarrior, you can cover much more ground much more quickly than you can gazing into a screen looking for inspiration.

When you turn to the computer for conceptual problem-solving, it's easy to find yourself at a time-sucking dead end. A problem that takes you considerable time to solve on the computer can take mere seconds when done with a pencil.

Better yet, that same pencil can help you fail in half the time.

That's why ounce for ounce, penny for penny, the pencil is the most useful and under-used tool around. Pick one up. You'll be glad you did.

Read more posts by Scott Ballew.


Comments

  • Geoff Mackey   1:54p.m. 03.03.2010

    When I first read this title, I was confused as to how going #2 was going to solve problems... then I realized you were talking about a pencil.

    Great article though, every time I get a new project I immediately start conceptualizing on paper -- which REALLY helps development move much smoother because I've already solved some key problems.

  • Angela   2p.m. 03.03.2010

    This is so true. I do a lot of writing in a good old-fashioned note pad. When I was writing my book, I found that the best content came when I wrote it down on paper. Whenever my creative juices stopped flowing in front of the computer, I pulled out #2. Good tip, Scott!

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