Loyalty and Lying
Our culture places a great value on loyalty. Families instill it. Marketers crave it. But loyalty - blind loyalty - has been shown to lead to lying. How many cases have we seen in the news recently of political aides lying to protect their bosses? One need look no further than Andrew Young, the aide to presidential candidate John Edwards, who agreed to admit paternity of a child out of wedlock that Edwards had fathered.
Those of us who work for others, either directly or in a client relationship, must walk and chew gum at the same time. I love my clients. I am deeply loyal to them. But I shouldn't and wouldn't lie for them.
Comments
Hi Ken - I couldn't agree with you more on this. Blind loyalty compounds poor judgment and sucks up every available resource just to keep feeding the lie. What a waste, when those resources should be focused on creating the very best possible work.
Hoping to get the chance to meet you soon in regards to the contract CW position you've posted. Capstrat looks like one cool place to create!
Best,
Allison Wood
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