Marketing and High School Students
At Capstrat, we spend a lot of time creating marketing campaigns for high school students. On Friday at the NC DECA Career Development Program Liz Hamner and I had the tables turned on us. We spent several hours having high school students market what they have learned to us.
NC DECA is an association of high school students enrolled in marketing programs. Through DECA, students learn marketing, management and general business skills. This year more than 2,000 students from across North Carolina came to Greensboro to compete in a series of written and verbal competitive events which were evaluated by business, education and industry professionals.
I was pleased with the imagination of the students I met. In our role playing exercise I was an owner of a manufacturing company that was considering a four-day, 40-hour work week instead of a five-day, 40-hour work week. The student acted as a manager meeting with me about my proposal. The student was to show they understood how the proposal would impact the profitability of the company, show empathy for workers and determine the best way to roll out the plan to the employees of the plant.
The students had 10 minutes to read the scenario and prepare for the assignment. The creativity was inspiring. I could not have made such strong arguments as a high schooler. To respect the privacy of the students, I don't want to go into detail on the responses. It was hard to make choices knowing that my decisions would impact the future of these young students.
After meeting these quick-witted students I believe our industry will be in great shape. It also gave me a new way to look at some of our client challenges. I look forward to the competition next year.
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