myfacetwittertube.com
The options for social media seem endless nowadays. The ability to connect with the broader world - as well as the groups you really care about - is becoming easier each day. Every new device we get comes loaded and geared for making just those types of connections. But as pervasive as they are, as much as they are part of my everyday life and those I interact with, I can't take for granted everyone cares or even understands.
I recently tried to convince a client to run targeted ads on facebook to support a public affairs project. My thinking was this is part of the suite of services we should be using for this project. Their response was this is not relevant. The connection seemed so obvious and targeted, how could they not see this? But, digging a little deeper I find out they're not using facebook. Matter of fact, they've never even seen it in use. So instead of convincing them about the benefits of facebook and other social media, I am now offering an introduction to social media.
The point is they - and many of our contacts - are very busy people. Their work continues as it has for many years, regardless of blogging, facebook ads and fan pages, or Tweeting. Sometimes it's not about communicating the value of a specific tool from the social media toolkit. Instead, it's communicating what social media is and why it is valuable.
As options and the number of sites continues to grow in a seemingly exponential way, maybe it is time to dial back the clock and reassess what people really understand about what we think everyone already knows. This was a great learning experience for me because it reminded me that we need to not only think about what's next, but help ensure the people we touch know what's here.
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