Old Media isn't dead but it certainly is changing
Here are two of the latest proof points of the changes ahead. For better or worse, buckle your seat belt, this is still going to be a wild ride.
In 2010, The New York Times will develop a pay-as-you-go system for accessing their online content, as reported in the Poynter Online this week. Will this be a model that saves newspapers? Will the number of online visitors decrease - and take ad revenue along with it? There are more questions than answers, but does confirm that change is coming.
AOL also launched a new way of soliciting, creating and compensating for strong, credible writing. The quiet launch of SEED.com , similar to Demand Media , I understand, might mean a new way for journalists to make money. Will we see more journalists flocking to freelance work as fewer work in traditional newsrooms? As a PR professional, will I find myself submitting more bylined pieces, instead of pitching tips to traditional journalists? And, the ever-present question, more online news and less hard copy? Here's my plea – please don't take away my local morning newspaper!
I'm excited to see what the year ahead will bring. What else should we be keeping an eye on?
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