Omniture Summit 2010 - Part 1
Greetings from Salt Lake City, Utah site of the annual Omniture Summit. For those that don't know Omniture, they are one of the biggest web analytics vendors (others being Google Analytics, WebTrends, Unica, Coremetrics, etc) and recently acquired by Adobe. The annual gathering is a smattering of who's who in the digital world. While a decent chunk of the content centers on Omniture products, there is also a lot of industry knowledge that is being shared which makes the Summit immensely valuable not just for analytics geeks, but also web marketers.
Last year I attempted to run a semi-live blog of the happenings here at the Summit on my personal blog "Diary of a Madman...", and I will attempt to do so again. I am going to opt for short bursts throughout instead of my usual 6 pages of notes crammed into one post.
I got in late last night so missed yesterday's kickoff and meeting some folks but am ready to roll this morning.
Some interesting things so far...
1) I missed the last Omniture shuttle from the airport. After learning that was the last one, I went on Twitter and asked if there were any more shuttles. Omniture monitors Twitter religiously and responded to me in about 30 seconds, and within 20 minutes they sent a car to pick me up. That is incredible! Builds goodwill, but also demonstrates how important Twitter comments are to them.
People who don't get Twitter don't understand the massive power it has. All messages get amplified, and smart companies are interacting with customers to show they are listening and are a part of the conversation. The walls of vendor and customers is eroding at a rapid speed. Is your company a part of it?
2) The vendor showcase has a lot more Adobe content to it. I wonder why?
3) When I registered I was given a Poken stick. Poken is used as a virtual business card where you can trade contact info by touching Poken sticks (which sounds funny). I think this is a great idea as one of the main benefits to this conference is the networking aspect. This tactic makes that a little easier.
On to the general session. You can follow me on Twitter @hazenj as well.
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