Blog
The Connection Between Social Media and TV Ratings
Is there a correlation between how much a TV show is mentioned across social media channels and its overall ratings? The answer may surprise you.
6 Ways to Improve the Quality of Your Comments
Quality counts when posting comments online. You never know who will see your post or what kinds of opportunities it could bring your way. So think before you post, and always strive to add value.
How Steve Jobs Impacted My Job
Many people remember Steve Jobs as a tech visionary, but he was so much more.
Why People Are Talking About "People Talking About"
Facebook is launching new metrics to better assess engagement on Pages, making it more important than ever to develop content that catches on.
A Big Boost for Companies Using LinkedIn
LinkedIn has added a new feature that gives companies a bigger platform and new ways to communicate with their audiences. Our Social Media Manager, Angela Connor explains what this means for you, and why she thinks this is "a huge move."
Fred Shuttlesworth, RIP
Sure, there was more attention on the death of Steve Jobs, but Fred Shuttlesworth may have a more lasting impact on our culture.
Are You Ready for a Facebook Flare-Up?
Do you think of an online crisis as a critical blog post or tweet from a social influencer, a YouTube video going viral at warp speed or a news story with 500 angry comments? Think again. It can also start with something as small as a Facebook status update.
A Chief Marketing Officer's Guide to Social Media Integration
The CMO Survey indicates that CMO's will significantly increase spending on social media over the next few years. But this spending will be in vain if they don't figure out how to integrate social media into their overall marketing strategies. Capstrat's Social Media Manager, Angela Connor shares some ideas on how they can start.
Strategies for a Recession-Ready Launch
When you’re preparing for a critical product launch in today’s economy, it’s imperative to plan ahead. What’s the best way to ensure success?
