Blog
Strategies for a Recession-Ready Launch
When you’re preparing for a critical product launch in today’s economy, it’s imperative to plan ahead. What’s the best way to ensure success?
Capstrat Healthcare Sales Enablement Research, Coming Soon!
Recently Capstrat completed research on selling in the healthcare space. We uncovered insights on what makes selling in this space challenging and what reps need to be successful. Detailed findings in a whitepaper are coming soon.
Extreme Couponing Gone Awry?
I am a subscriber of The News & Observer for several reasons: it is a great way to stay connected to your community; as a public relations professional, it can be helpful to see how editors of publications lay out prioritize their content...and I really appreciate the coupons.
How do Facebook's New Privacy Settings Affect Brands?
Facebook just changed its privacy settings to clarify to users who they are sharing with. This is a big change for Facebook users, but what do these changes mean for businesses on Facebook?
An Afro is Never Just a Hairstyle
Nivea's "Re-civilize Yourself" ad is getting some nasty reviews, but was it really just reflecting a national perception?
Overwhelmed By Twitter? How To Manage Your Account
My best advice on how to keep up with Twitter and stay on top of the latest news
5 Tips For Successful Blogger Outreach
Blogger outreach can be an effective tactic to spread the word online. Here are 5 things I've learned about successful blogger outreach efforts.
Why Your LinkedIn Updates Matter More Than You Know
It's one thing to gripe on Twitter, but when it comes to LinkedIn it's best to keep it professional.
Pitching The Media: Don’t Strike Out!
At this year’s meeting of the National Association of Black Journalists, I learned more in four days than I ever thought was possible. I caught up on the latest industry trends, met notable leaders in the field and attended a discussion on media coverage of Obama's presidency. But it was the panel on media relations that I found most memorable.
