Blog
When Communities Fail
Let's face it. Most online communities fail. But it is oftentimes due to inflated expectations and a lack of ownership. Capstrat's Social Media Manager, Angela Connor says many brands say they want communities but what they really want is a group of people telling them how great they are. If your community is failing, it could be your own fault.
Really Mikey Mouse?
Don't judge me. I was skipping around TV and came across a Disney Channel show. Not one of the channel’s gems like Phineas and Ferb mind you. It was a throwaway live-action-canned-laughter-schlockfest called A.N.T. Farm. Something kept me intrigued.
4As Strategy Festival
“If you’re not investing in social media, analytics and technology, you don’t exist.” That's what Miles Nadal, CEO of MDC Partners, had to say to 4As Strategy Festival attendees. His interview kicked off the festival, which was full of insightful commentary and examples for advertising strategists.
The Connection Between Social Media and TV Ratings
Is there a correlation between how much a TV show is mentioned across social media channels and its overall ratings? The answer may surprise you.
6 Ways to Improve the Quality of Your Comments
Quality counts when posting comments online. You never know who will see your post or what kinds of opportunities it could bring your way. So think before you post, and always strive to add value.
How Steve Jobs Impacted My Job
Many people remember Steve Jobs as a tech visionary, but he was so much more.
Why People Are Talking About "People Talking About"
Facebook is launching new metrics to better assess engagement on Pages, making it more important than ever to develop content that catches on.
A Big Boost for Companies Using LinkedIn
LinkedIn has added a new feature that gives companies a bigger platform and new ways to communicate with their audiences. Our Social Media Manager, Angela Connor explains what this means for you, and why she thinks this is "a huge move."
Fred Shuttlesworth, RIP
Sure, there was more attention on the death of Steve Jobs, but Fred Shuttlesworth may have a more lasting impact on our culture.
