Blog
Are You Ready for a Facebook Flare-Up?
Do you think of an online crisis as a critical blog post or tweet from a social influencer, a YouTube video going viral at warp speed or a news story with 500 angry comments? Think again. It can also start with something as small as a Facebook status update.
A Chief Marketing Officer's Guide to Social Media Integration
The CMO Survey indicates that CMO's will significantly increase spending on social media over the next few years. But this spending will be in vain if they don't figure out how to integrate social media into their overall marketing strategies. Capstrat's Social Media Manager, Angela Connor shares some ideas on how they can start.
Strategies for a Recession-Ready Launch
When you’re preparing for a critical product launch in today’s economy, it’s imperative to plan ahead. What’s the best way to ensure success?
Capstrat Healthcare Sales Enablement Research, Coming Soon!
Recently Capstrat completed research on selling in the healthcare space. We uncovered insights on what makes selling in this space challenging and what reps need to be successful. Detailed findings in a whitepaper are coming soon.
Extreme Couponing Gone Awry?
I am a subscriber of The News & Observer for several reasons: it is a great way to stay connected to your community; as a public relations professional, it can be helpful to see how editors of publications lay out prioritize their content...and I really appreciate the coupons.
How do Facebook's New Privacy Settings Affect Brands?
Facebook just changed its privacy settings to clarify to users who they are sharing with. This is a big change for Facebook users, but what do these changes mean for businesses on Facebook?
An Afro is Never Just a Hairstyle
Nivea's "Re-civilize Yourself" ad is getting some nasty reviews, but was it really just reflecting a national perception?
Overwhelmed By Twitter? How To Manage Your Account
My best advice on how to keep up with Twitter and stay on top of the latest news
5 Tips For Successful Blogger Outreach
Blogger outreach can be an effective tactic to spread the word online. Here are 5 things I've learned about successful blogger outreach efforts.
