Raleigh a Target for Early Political Ad Spending
Roughly seventeen months away from the 2012 Presidential election, and we are already seeing political ad spending heating up. Typically we consider the political window for a presidential election a 'political year', spanning about nine months. An article in the Los Angeles Times reports political spending on TV starting this month, much earlier than the 2008 election.
"By running the spots now in places such as North Carolina, Colorado and Virginia, the organizations hope to soften those key swing states for the general election." What does this mean for the Raleigh market? For viewers it means that come election time, our threshold for back stabbing, name calling advertisements will have already been completely maxed out.
For advertisers, it means higher rates, more pre-empts, and a very long 'political year (and a half).'
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