Social Media Trends to Watch in 2012
It's inevitable. Social media will change in 2012. Rather than trying to figure out what exactly will happen with each network, it's better to pay attention to the broader trends happening across multiple networks.
So let’s get to it. Here is what I’ll be paying attention to over the next twelve months:
Who’s monetizing and how?
Investors won’t foot the bill for a social network forever. It takes a sustainable business model to keep a social network with hundreds of millions of users afloat. Facebook has already announced that sponsored stories will play a role in newsfeeds this year, and Twitters latest changes also benefit advertisers. Watch how users react to increased ads as well as how brands and companies integrate these changes into their social strategies.
How can third-party developers use social networks?
As long as social networks have allowed access, third-party developers have been building new and insightful ways to use those networks. Outside of Spotify and a handful of social reader apps, we haven’t even begun to see the full effect of Facebook’s latest platform updates from September. Many of Twitter’s power users are looking to third-party tools after its latest updates removed functionality for power users. Pay close attention to new apps and developments to existing social networks, and how social networks then respond in turn.
Who’s new?
Pinterest is exploding. After a rocky start, Path is making a big break into the mobile scene. Instagram has become so popular that even the President has an account. New networks challenge and expand existing ones. How will these new services integrate into existing social networks, and how will they evolve in separate ways?
There’s certainly a lot more to watch for. We can’t begin to fully anticipate what the existing networks will do, and what new networks and apps will come from someone with their own great idea. But by watching the broader trends and business models, we can see which networks are going to last into 2013 and beyond.
What social media changes are you watching for in 2012?
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