Taking it back to Elementary School with a Valentine's exchange
Recently, Capstrat sent a get to know us Valentine to all our clients. The reason is simple: strong relationships (and not just when it comes to work stuff) equal better quality work. If our client likes us, they'll want to do business with us. If we like our client, naturally we'll put our best work and effort into projects. We included simple, yet interesting tid-bits into life beyond our every day business relationship. I bet most of my clients didn't know I was a gas pumper at a lake marina before joining the professional world!
Now, we are turning the challenge back on our clients and asking them to answer the same simple questions. The more we know about our clients, the better we can relate to them. It's just like how Amazon remembers what you search and like, so they can customize what you see on your next visit. Now, we'll be able to send a little birthday card or trinket when the annual day comes around. And we can ask them questions about their family or the next big game their alma-mater is playing. I already can't wait to get the responses. It just builds trust and a true relationship, so that both Capstrat and our clients enjoy the interactions we have on a daily basis. And in turn, both parties will be happier with the end product.
So far, the Valentine has been well received. One client loved the concept so much, she's planning on implementing it in the global business she works in. Her department plans to send similar "get to know us" cards when they sign-on new customers. In pretty much any business, customer relations is king. Any simple step you can take to show you care is a step in the right direction and will build lasting, trusting, friendly relationships. Think about other industries - how does the "Valentine" concept translate? What can you do to get to know your customers better? Send a St. Patty's pot-of-gold?
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