The great TP debate - over or under?
Need a break from all the intense issues in the headlines these days? Make your voice heard on the red-hot question of whether you roll your toilet paper over or under. [I promise to use massive willpower to avoid all the easy bathroom puns.] Cottonelle is going all out with its Roll Poll , creating a feisty forum for debating the pros and cons of how you roll.
You can start a Roll Poll Throwdown – basically choosing from characters such as a tough firefighter and high society matron [for the Over team] and an uber-hip yoga guy and crazy cat lady [for the Under team] to give their best reasons. You don't really believe these are real people, but they are just serious enough to be funny. Then you can cast your own vote.
It's a genius way to promote a product easily taken for granted: Tap into an irresistible debate [much like Coke or Pepsi, creamy or crunchy peanut butter] to get people talking. It's a topic where very few people are ambivalent. You just can't help taking sides. As of this writing, Over is the clear winner – 76% to 24%. North Carolina is a heavy over state at 86%. Yes, you can check a US map to see how your state voted with street videos of opinionated rollers from each state. Interestingly, California is the only under state. [Hmmm...what do we make of that?]
The Roll Poll took advantage of Facebook, Twitter and YouTube along with TV ads and guerilla ads spotted on trains and bus stops. And it appears that the mommy blogs have bought in. A quick Google search turns up tons of them. Apparently Cottonelle got the word out to this key consumer audience by offering free TP – a month's worth – to bloggers who encouraged their readers to go vote.
And no TP campaign would be complete without a celebrity or two. Tori Spelling and Dean McDermott are taking opposite sides, appearing at the Roll Poll Great Debate in Times Square in honor of Thomas Crapper Day, Jan. 27. [No, really, he's credited with the invention of the flush toilet. Historians say it was John Harrington, but that's another debate.]
It's all light-hearted fun with serious branding all over it. So how do you roll?
Comments
i am totally an over.
It must be over.
If it is not set for over I must take it off and fix it.
Over. No question.
I agree with Elizabeth - It must be over and if it is not, I must fix it. Someone at my office is an under, so I do a lot of fixing.
All of you dog people are safe to roll it over, but any cat owner knows that cats will unroll entire TP rolls if given the chance. Roll under so that the roll spins safely around when the cat wants to play.
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