The Year of “Will-Do”
About a year ago, I wrote that 2009 could be a lot less creatively challenging for agencies. I warned creatives who got bogged down at every stop, that 2009 was going to stink professionally. However, if they saw possibilities in the limitations, they'd be better as the economy rebounded. I referred to 2009 at the "Year of Handcuffs" inspired by my favorite adage, "It's only in handcuffs that Houdini did his magic."
So here we are, 2010. We lived through the unprecedented Noughties. I'm thrilled to Yippee-Ki-Yay that mother-of-a-decade is out of here. Something tells me with the start of a new decade there's aspiration. The ones who'll prosper are the ones who will do whatever it takes to reach a goal.
The economy will still make business tough. The communication landscape will continue to fracture with the rise of mass niche media. And we'll keep creating innovative ways to waste time uncovering information we never knew we needed. The challenge for an agency of creative thinkers like Capstrat is to stay fresh and focused. To have both the "will" to acheive and the "do" to get it done.
Pandering I know, but I feel like my teammates get that in spades. What a great way to start a decade.
Comments
Linking this post to a previous post of yours - expressions to retire in 2010 - I recently heard someone say they will retire the word "should" in the year ahead. The replacement? Will-do.
Sounds like a good fit to me.
blog.capstrat.com
Right on!
I had a colleague that would reply to a "should" with, "Shoulda, Coulda, Woulda, Di'n't!"
Let's kick the should out of 2010.
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