What SEM is really all about with Michael Hubbard
On Thursday June 17th, The Triangle AMA will be holding our June luncheon. We are very excited to have an expert panel to discuss the in's and out's of Search Engine Marketing (SEM). Depending on who you ask about SEM, you could get a number of different responses and opinions on search engine optimization (SEO), Pay per Click (PPC), content, metrics and the list could go on and on. The Triangle AMA has asked an expert panel to address this complicated issue and provide relevant information that will help attendees develop and run their own successful online campaigns.
I had the opportunity to sit down with Michael Hubbard, CEO and Media Director of Media Two Interactive. I wanted to get Michael's thoughts on what he sees as the most important areas to focus on when developing an SEM campaign and more specifically what he thinks is important to discuss during the June luncheon.
The full panel for the June 17th lunch includes:
Michael Hubbard, CEO and Media Director at Media Two Interactive Perhaps Michael’s biggest “claim to fame” is that he was part of the first beta test for Google AdWords over 10 years ago. He saw the importance of interactive in the media mix back when traditional agencies were tethered to print and broadcast, and has designed innovative media strategies for clients ever since. He’s a member of the IAB’s Search Advisory Committee, SEMPO Research Committee and the Old Timers Association. www.mediatwo.net
Sally Lowery, Director of Demand Generation at Bronto Software Sally manages tactical and strategic lead acquisition, multi-channel marketing, and the integration of marketing concepts. Many of her whitepapers on email marketing, multi-channel marketing, analytics and automation have been published by E-Commerce News, Email Marketing Reports, Practical eCommerce, DemandGen Report and Magilla Marketing. Sally has over 12 years of experience in traditional and online marketing in both the B2B &B2C space. www.bronto.com
Mark Rockett, CEO at Rockett Interactive, With nearly two decades of experience in Interactive Marketing, Mark is one of the rare few who can not only say he’s watched the web “grow up,” but he’s also helped shape how consumers use it and interact with it. A recognized “thinker” and expert with a gift for putting “technology speak” in layman’s terms, Mark is a sought-out industry speaker and a regular consultant to corporate marketing teams nationwide. www.rockettinteractive.com
Moderator: Neil Lancia, Partner Relationship Manager for iContact, An expert at evaluating and developing successful campaigns across a wide variety of media forms, Neil is responsible for establishing and maintaining strategic partnerships with other companies whose products and services complement iContact's email marketing services www.icontact.com
Find out more information and register for the Thursday June17th Triangle AMA Search Engine Marketing panel today.
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