Researching the Millennial Mindset

Think you understand Millennials? Think again. While this group is often pegged for their unwillingness to dive into the real world, in reality they’re often taking the time they need to make the right decisions about some of the most important milestones in their lives. Our 2011 survey of Millennial consumers uncovered some surprising insights into how they make those big decisions – where they look for information, who they trust for insights, and a lot more. It’s not all about Internet research and social media.

Millennials and Their Advisory Board

For Millennials, online resources are only one stop in their search for answers when it comes to the big decisions. They also look to a core group of people they trust –parents, friends, family members, coworkers, school advisors, partners, spouses, you name it – to serve as a sounding board. We call it the Millennial Advisory Board. Here’s a closer look at exactly where Millennials turn when they need support.

Millennials' Advisory Board whitepaper

Millennials at Work whitepaper

More research on Millennials and their approach to finance and budgeting coming soon.